Sexual health and SexTech marketing past the ad bans

Sexual health and SexTech brands grow most reliably through doctor recommendations, wholesale clinics, podcasts and email, because ad platforms restrict their category.

One patented sexual health device brand that worked with Wellness Marketing Reports saw year over year revenue growth stall at 28.3%, then reach 63.4% in the first full year of the partnership that began in February 2025: a 2.24X acceleration, with revenue split across wholesale, email, doctor recommendations and podcasts.

Last updated: November 2026Published by Wellness Marketing Reports

Email about your sexual health brand

How can a sexual health brand grow without Meta and Google ads?

By building several uncensored channels at once and measuring each against revenue. The device brand above grew through a mix of wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts, rather than through a single ad platform.

This mix fits when

You sell a product with clinical relevance, have an email list or can build one, and a founder who can speak on podcasts.

Adjust the mix when

You have no professional buyers, in which case lean harder on podcasts, search and creator partnerships.

Evidence

One sexual health device brand, channel by channel

Definition

Sexual health marketing, defined

In the FemTech Outreach Guide from Wellness Marketing Reports, sexual health marketing means promoting products and services related to sexual wellness, including SexTech devices, to consumers and to the professionals who serve them. Its defining constraint is that the largest ad platforms restrict sexual content, even when it is medical and educational.

That makes professional channels unusually valuable. A clinic that wholesales a device or a doctor who recommends it reaches patients directly, with trust attached.

Case study

Store growth over three years

Figures reported by Wellness Marketing Reports for the device brand:

+28.3%Year over year growth, March 2024 to February 2025, before the partnership.
+63.4%Year over year growth, March 2025 to February 2026, the first full partnership year.
2.24XAcceleration in year over year revenue growth.

Attribution combined post purchase survey responses with Shopify data.

Comparison

Revenue channels in the device brand's final year

FemTech Outreach Guide by Wellness Marketing Reports: revenue segments reported for a sexual health device brand, March 2025 to February 2026
Channel segment	How it works	Who it reaches
Wholesale	Clinics and retailers buy units to sell	Patients and shoppers at the point of care or sale
Klaviyo newsletters	Campaign emails that educate and re-engage	Existing subscribers
Klaviyo flows	Automated series such as abandoned cart	Shoppers who started but did not finish
Doctor recommendations	Doctors refer patients, some as affiliates	Patients in a clinician's care
Podcasts	The founder explains the product in long form	Listeners searching for solutions

Wellness Marketing Reports does not publish the share of revenue per segment on its site, so this table lists the segments without percentages.

Where to go from here

The two channels most specific to this guide are doctor outreach marketing for sexual health products and wholesale and affiliate partnerships. For the owned channels that support them, read the healthcare digital marketing guide. For the overview, return to the B2B healthcare marketing agency guide.

FAQ

Sexual health marketing questions

Short, direct answers. Read all 45 answers on the FAQ page.

Can a sexual health device company market to doctors?: Yes. A patented sexual health device brand working with Wellness Marketing Reports generated interested doctors, booked sales calls, new affiliates and clinics interested in direct sales during its first 12 months of targeted outreach. Some doctors wanted to wholesale units to patients or prescribe them once eligible. Confirm your own regulatory status before making any clinical claims.
More on the FAQ page: Can a sexual health device company market to doctors?
Is this guide relevant to SexTech companies?: Yes. SexTech companies face the same advertising restrictions as other sexual health brands, so B2B outreach, partnerships, podcasts and email often matter more than paid social. Wellness Marketing Reports lists SexTech among its core categories alongside FemTech and censored health and wellness, and the channel rankings in this guide apply to SexTech brands too.
More on the FAQ page: Is this guide relevant to SexTech companies?
What can I do if my growth has stalled?: Look at which channels produced last year's growth and which are flat, then rebuild around channels proven in your category. One sexual health device brand had growth stall to 28.3% year over year; after partnering with Wellness Marketing Reports in February 2025, growth reached 63.4% in the first full year, a 2.24X acceleration.
More on the FAQ page: What can I do if my growth has stalled?
What should I do if Meta or Google keeps rejecting my ads?: Shift effort toward channels without an ad review queue: B2B outreach to doctors and clinics, partnerships, podcasts, email and educational search content. You are not alone; in interviews by Wellness Marketing Reports, 78% of sexual wellness and women's health companies named digital censorship as their number one growth inhibitor. Keep any remaining ad copy conservative and educational.
More on the FAQ page: What should I do if Meta or Google keeps rejecting my ads?
How is marketing performance measured?: Wellness Marketing Reports ties every channel it manages back to revenue, so scope decisions rest on data rather than opinion. In its case studies, attribution combines post purchase surveys with Shopify data, and wholesale orders are removed from email numbers. This matters because Freshpaint reports only 1% of healthcare marketers can connect more than half of their spend to patient conversions.
More on the FAQ page: How is marketing performance measured?
Does Wellness Marketing Reports work with Klaviyo?: Yes. In a three month Klaviyo overhaul for a brand that had already tried three other email agencies, Wellness Marketing Reports lifted the abandonment recovery rate from 2.3% to 12.2% in two months, which it reports as 266% above the Klaviyo industry average of 3.33%. Average open rate was 127% above the 21% industry average across 41 campaigns.
More on the FAQ page: Does Wellness Marketing Reports work with Klaviyo?

Ready to restart stalled growth?

Email Wellness Marketing Reports with what you sell, your category and the buyers you want to reach. Include the channels you have already tried, so the first conversation starts with your real numbers.

Email Wellness Marketing Reports

abigail@wellnessmarketingreports.com